September 21, 2011
If the U.S. Government were a business: We would be focusing on maximizing shareholder wealth. All the voters are essentially shareholders. Think about it, we pay taxes, almost like purchasing shares, expecting the government to make decisions and fund programs that contribute to the economy. We elect officials that manage our organization, and we hope […]
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September 14, 2011
One of my classes focuses on Marketing and the Public Purpose. Essentially, how can we address the world’s problems with effective marketing. And no, this isn’t about monetizing starving children or anything, but think about how you know we have an issue to address: marketing. Public service announcements and anything regarding social change require marketing. […]
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