From the category archives:

business

Netflix, Facebook: Customer or End-User Dilemma

September 26, 2011

Between the disappointing news that Netflix (NasdaqGS: NFLX) is going to spin off the DVD rental business, after already changing the subscription model (and losing Starz, one of the main reasons most of us watch streaming movies), and the newest face lift for Facebook, everyone’s saying, “What about your customers?” Spending a lot time doing company post-mortems […]

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If the Government Were a Business…

September 21, 2011

If the U.S. Government were a business: We would be focusing on maximizing shareholder wealth. All the voters are essentially shareholders. Think about it, we pay taxes, almost like purchasing shares, expecting the government to make decisions and fund programs that contribute to the economy. We elect officials that manage our organization, and we hope […]

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What Do You Do With Your Information?

September 14, 2011

One of my classes focuses on Marketing and the Public Purpose. Essentially, how can we address the world’s problems with effective marketing. And no, this isn’t about monetizing starving children or anything, but think about how you know we have an issue to address: marketing. Public service announcements and anything regarding social change require marketing. […]

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Hey There Hokie Honda!

August 31, 2011

When it comes to cars, there’s a stereotype out there that suggests women get taken for their money every time they take a car in for servicing. Information is power, and well, if you don’t know much about cars, you feel pretty powerless. I’ve always loved my Honda. We’ve had some ups and downs, the […]

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Oxygen Mask Business

August 9, 2011

If you have ever flown, you know that you must put on your own oxygen mask before attempting to help others. You can’t help someone if you’re about to keel over yourself. I’ve broadened that concept and begun to piece together a personal philosophy called Oxygen Mask Business. This shouldn’t be considered a new approach […]

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Multiple Perspectives with Allstate and Budweiser

July 14, 2011

One of the things I used to hear in my former job was that all businesses think they face unique challenges, but that’s not really the case. Everything can boil down to a pretty comparable set of challenges all organizations face. They just look a little different. While that may be true when you have time […]

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What Corners Are You Cutting?

June 13, 2011

The following is a post at Forbes Blogs – Work in Progress: At the Starbucks coffee drive-through on my way to work, the customary path is to drive around the building and get in line. The other day, a gentleman came from the other direction and cut in front of me…with his car. This guy was […]

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You Know It, Now Do It!

May 25, 2011

The other day I was talking with a trainer at the gym about my health goals. After a severe car accident and some big changes in my personal life, I spent the last few years struggling with how I was going to get my fitness back on track. The worst part, however, was in the […]

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Style Products: Shielo Hair Care Line

April 21, 2011

One of the hardest challenges I have when it comes to my professional look is maintaining some semblance of the hair style I started out the day with. I have incredibly fine hair and always seem to live in humid locations. By lunchtime, any blowouts, curls, and poofs are all flat… When Stergios at Shielo […]

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