From the category archives:

Marketing

Does Customer Focus Alienate Customers?

January 20, 2011

As a marketer, I constantly think about the role marketing has in business. For example, we are discussing behavioral economics in one class. Essentially you bring psychology and economics together to study how rational theory and our actual purchasing behavior collide. In one sense, you should buy product A because it may be cheaper and […]

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I Got Marketed

May 3, 2010

*Normally, at the beginning of the month I would be going over monthly goals. I got so excited about sharing this story that I’ll catch up on goals a bit later.* One thing I love about my job is that as part of our employee rewards, they’re experimenting with flexible work. For me, it means […]

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Typos are the New Broccoli

March 4, 2010

The other day, a friend asked me to read through her post to see if the tone was consistent. I was very excited that she asked, and as I read, my eye kept going back to one sentence. Hmmm…is that a typo? Do I say anything? She didn’t ask me to proofread her post…hmmm. I […]

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Hey Baby, I know my audience

October 9, 2009

Over the past couple weeks, I’ve been chatting with friends about pick-up lines we see in our regions. Here are a few: DC – Hey Baby, I work on the Hill. MN – Hey Baby, I just bought a house. NY – Hey Baby, I don’t live with my mom in the Bronx. With each […]

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