Who Has the Ultimate Responsibility?

February 8, 2011

We conducted a case analysis today about Nike and its history with labor issues. The class was split up into stakeholder groups, ranging from Phil Knight to the Vietnamese workers. I was placed in the group of celebrity spokespeople. At the time the case was first written (2000), most of the spokespeople said they were removed from […]

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Being Born to Write

January 31, 2011

Back when I was in undergrad, I had wanted to be a forensic psychologist. I admit it: the power of CSI had gotten to me. Unfortunately, I was growing anxious about a future which included compartmentalizing relationships, setting up boundaries, and potentially isolating myself (for safety reasons). It was winter break during my junior year, […]

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Don’t Skip the Marketing

January 25, 2011

I’m having a revelation: Marketing isn’t just about PowerPoints. I actually knew that already, but I was worried when I decided I wanted to pursue my MBA in Marketing and Organizational Management & Strategy that I would be behind the times. Why? Well, there’s been a shift in the last couple of years towards this […]

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Does Customer Focus Alienate Customers?

January 20, 2011

As a marketer, I constantly think about the role marketing has in business. For example, we are discussing behavioral economics in one class. Essentially you bring psychology and economics together to study how rational theory and our actual purchasing behavior collide. In one sense, you should buy product A because it may be cheaper and […]

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I Hope Gabby Comes Back Fighting

January 14, 2011

Below is a post over at Forbes blogs: I am a young woman in America during a time when it can sometimes be difficult to find the good in people. I am an MBA student at Virginia Tech, and almost every day I walk by the portraits of those lost on April 16, 2007. And […]

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Public Image and What Others Really See

January 11, 2011

On NBC’s Today, Meredith Vieira interviewed stars and the writer of The Social Network as part of the movie’s store release today. When asked about Mark Zuckerburg’s reaction to the motivation being inaccurate, writer  Aaron Sorkin said, “If a movie absolutely had to be made, I would want it told only from my point of […]

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Honors Navy Video Scandal: Beyond The Naked Women Jokes

January 3, 2011

You may have missed the breaking news with all the New Year celebrations, but a video made by a Naval Officer hit the waves after being released by the Virginian-Pilot. Here is the original story. Navy life is different, that’s all I can say. But it is not an excuse for commanders to think that […]

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Be Selfish and Do Great Work

December 31, 2010

I am here to tell you something: It is perfectly fine to want to do good work. I commend you for it. You should not be afraid to be great. You should not be afraid to apply your abilities and produce. People should not cut you down when you can succeed. You should not be […]

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Thank your TSA Agent this Holiday Season

December 21, 2010

I may be living in the academic bubble, but I’m well aware of the fact that TSA agents have had it rough for a while thanks to the new pat-downs. I think a lot of it has to do with the fact that manners are on a huge decline (based on personal observation), and we’re […]

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