Thought Leadership as a Core Marketing Platform

October 25, 2012

Recently, I downloaded a white paper called “B2B Marketing Trends and Predictions for 2012” published by Forrester Research. One of the insights included, “Thought leadership becomes the core marketing platform.” In my industry (HCM software and enterprise solutions), thought leadership is old hat. Everyone has it. Tying thought leadership to the core marketing messages for […]

0 comments Read the full article →

The Whisky Sisters Stay True to Their Brand

October 11, 2012

Having a great business means knowing your brand identity. For the women leading The Scotch Malt Whisky Society of America, sticking to what’s right for your company has made their brand competitive in a very established market. Lauren Mayer and Gabby Shayne have grown up working in the family whisky business and recently are taking […]

1 comment Read the full article →

If You’re Bucking the Standard, Make Sure You’re Great

October 8, 2012

The Gamma Alpha chapter of Phi Mu at The College of William and Mary recently withdrew from the formal recruitment process (previously known as ‘rush’). For those of you wondering what that means, it’s essentially the same as Jeff Bezos saying, “Why do I even need to open a store to sell books?” It’s also […]

1 comment Read the full article →

How Gen-Y Can Ignite Their Creative Entrepreneurial Mojo: Part 2

September 21, 2012

This is part two of Nikos Acuña’s guest blog post. The previous three steps outlined in yesterday’s post were: 1. Assemble a List of Companies that Inspire You 2. Write Up a Brand Vision 3. Step Away From it All Millennials can leverage their skills while learning how to build something meaningful by continuing the process: […]

0 comments Read the full article →

How Gen-Y Can Ignite Their Creative Entrepreneurial Mojo: Part 1

September 20, 2012

Guest post by: Nikos Acuña Millennials have a unique collaborative skillset. They are bright, eager, and are passionate about being successful. They are tech-savvy, creative, conscious about their health and the environment, and they are extremely social, often having many overlapping concentric circles. Some employers would criticize Gen-Y for not having enough focus to excel […]

2 comments Read the full article →

You are the Investor in Your Career

September 17, 2012

When the company is having people pack up their desks and the light bills stop being paid, employees sometimes look around and ask, “What happened?” The downfall of a company isn’t really a surprise, there are usually warning signs, but what gets people is usually the massiveness of the fall. Things are fine one day, […]

0 comments Read the full article →

SAP Radio: Women in IT

August 29, 2012

A few weeks ago, I was talking with Bonnie D. Graham, the host at SAP Radio, and she told me the topic of women in business came up during a show with an all-male panel. They couldn’t really explore answers to all the questions because the men had to make guesses. In order to really […]

2 comments Read the full article →

Globalization Blog Posts at The Starr Conspiracy

August 23, 2012

This week I’ve been writing over at The Starr Conspiracy Blog all about globalization. After last week’s SAP Radio show, we wanted to dive into some of the discussion points a little more. Here are the links so you can check them out. SAP Radio: Globalization Show Recording Building Global Perspectives in Your Employees Global […]

0 comments Read the full article →

Shifting Your Productivity Mindset

August 16, 2012

Have you ever lain awake trying to get to sleep, but you can’t turn your work brain off? Or you have a whole Saturday to get things done, but it’s as if your motivation walked out the door along with your attention span? In order to accomplish something, you have to have the correct “brain” […]

7 comments Read the full article →

← Previous Entries

Next Entries →