Netflix, Facebook: Customer or End-User Dilemma

September 26, 2011

Between the disappointing news that Netflix (NasdaqGS: NFLX) is going to spin off the DVD rental business, after already changing the subscription model (and losing Starz, one of the main reasons most of us watch streaming movies), and the newest face lift for Facebook, everyone’s saying, “What about your customers?” Spending a lot time doing company post-mortems […]

3 comments Read the full article →

If the Government Were a Business…

September 21, 2011

If the U.S. Government were a business: We would be focusing on maximizing shareholder wealth. All the voters are essentially shareholders. Think about it, we pay taxes, almost like purchasing shares, expecting the government to make decisions and fund programs that contribute to the economy. We elect officials that manage our organization, and we hope […]

2 comments Read the full article →

What Do You Do With Your Information?

September 14, 2011

One of my classes focuses on Marketing and the Public Purpose. Essentially, how can we address the world’s problems with effective marketing. And no, this isn’t about monetizing starving children or anything, but think about how you know we have an issue to address: marketing. Public service announcements and anything regarding social change require marketing. […]

0 comments Read the full article →

LinkedIn Report: Claim Your Volunteer Hours on Your Profile

September 7, 2011

One of the things that I learned in my household was to always donate my skills and time. Serving is beneficial to your community, but you get a lot out of volunteering, as well. I’ve talked about career development on the cheap, and if you volunteer, you can gain a lot of skills depending on […]

0 comments Read the full article →

Hey There Hokie Honda!

August 31, 2011

When it comes to cars, there’s a stereotype out there that suggests women get taken for their money every time they take a car in for servicing. Information is power, and well, if you don’t know much about cars, you feel pretty powerless. I’ve always loved my Honda. We’ve had some ups and downs, the […]

3 comments Read the full article →

Career Action Plan

August 24, 2011

As I finished my internship this summer, I made sure that I was able to get feedback from my bosses to take with me for the future. Essentially, I wanted as close to a performance review as I could get. Not just the, “You did a good job this summer, keep it up!” message I […]

3 comments Read the full article →

Brazen’s Executive Social Media Bootcamp

August 17, 2011

Living in my world, I forget there are many people who aren’t using the tools available at their fingertips. We plan weekend trips and wedding showers through Facebook, and Google is practically a teacher. Smartphones make it easy to share every thought, and even Angry Birds has become its own movement in pop culture. And […]

0 comments Read the full article →

Oxygen Mask Business

August 9, 2011

If you have ever flown, you know that you must put on your own oxygen mask before attempting to help others. You can’t help someone if you’re about to keel over yourself. I’ve broadened that concept and begun to piece together a personal philosophy called Oxygen Mask Business. This shouldn’t be considered a new approach […]

0 comments Read the full article →

The Pursuit of Fabulous: Your Best Foot Forward

August 2, 2011

A conversation with Ellen Lubin-Sherman, author, The Essentials of Fabulous/Because Whatever Doesn’t Work Here Anymore… First impressions are everything. We make snap judgments of people within the first five seconds of meeting them which is why controlling your image is critically important. Did we say “Good morning” when we walked into the office? Or just […]

1 comment Read the full article →

← Previous Entries

Next Entries →