Posts tagged as:

Marketing

The Starr Conspiracy Discloses New Levels of Secure Access

May 29, 2013

I wanted to share some of the news from my agency that’s been going on this week — we launched a new site! It’s pretty exciting, and below is the blog post with the announcement: Secrets are everything. They are the foundation our agency was built on. They’re how we’re going to change B2B marketing […]

1 comment Read the full article →

Traversing Personal Brand Management While Avoiding Company Brand Landmines

March 14, 2013

Having a personal brand helps to set you apart in a digital world where it’s really easy to get lost. Your brand becomes an asset, something that can even be negotiated with as you move through your career. You might be hired on to a company to be a thought leader or brand ambassador. Things […]

2 comments Read the full article →

The Stories of Your Brand

December 4, 2012

Once upon a time, there was a company that heard amazing, touching stories from its customers each day. These stories included sharing the news of a birth or sending love to a solider half-way across the world. The trouble was, these stories didn’t fit with the brand message. As time went on, executives would share […]

0 comments Read the full article →

Thought Leadership as a Core Marketing Platform

October 25, 2012

Recently, I downloaded a white paper called “B2B Marketing Trends and Predictions for 2012” published by Forrester Research. One of the insights included, “Thought leadership becomes the core marketing platform.” In my industry (HCM software and enterprise solutions), thought leadership is old hat. Everyone has it. Tying thought leadership to the core marketing messages for […]

0 comments Read the full article →

Can Bad Olympic Event Coverage Affect Sponsorship?

July 30, 2012

NBC has been coming under fire for not only failing to broadcast the 2012 London Olympic events live, but also for broadcasting poorly. #NBCfail is making its own news, and there’s a backlash in the honesty of the network. Admitting you’re trying to make money off the event is fine. Limiting your own ways to […]

0 comments Read the full article →

Marketing Mashup: Super Bowl and Valentine’s Day

February 2, 2012

I love the month of February. As a marketer, I actually watch the commercials as opposed to fast forward through them. Annoyingly, I want to discuss why this or that campaign is so spot on for the brand with my roommate (she still wants to fast forward). There is a huge push for good marketing […]

0 comments Read the full article →

Brazen’s Executive Social Media Bootcamp

August 17, 2011

Living in my world, I forget there are many people who aren’t using the tools available at their fingertips. We plan weekend trips and wedding showers through Facebook, and Google is practically a teacher. Smartphones make it easy to share every thought, and even Angry Birds has become its own movement in pop culture. And […]

0 comments Read the full article →

Multiple Perspectives with Allstate and Budweiser

July 14, 2011

One of the things I used to hear in my former job was that all businesses think they face unique challenges, but that’s not really the case. Everything can boil down to a pretty comparable set of challenges all organizations face. They just look a little different. While that may be true when you have time […]

4 comments Read the full article →

The Passion of Gary Vaynerchuk

April 29, 2011

This post is available at Forbes blogs: I have not had the opportunity to ever to be a guest on one of Oprah’s “Favorite Things” episodes…but I now feel like I understand the insanity that ensues. Gary Vaynerchuk spoke at Virginia Tech on last night, and as I’m sure he always does, he blew the roof off the […]

6 comments Read the full article →

← Previous Entries