Posts tagged as:

Marketing

Anonymity isn’t an Invitation to be Rude

March 30, 2011

This post is available over at Forbes blogs: Social media has brought a sense of “realness” to the fakeness of online identities. People used to hide behind anonymity, and then we declared (with Mark Zuckerberg leading the way) that you couldn’t be taken seriously if you were hiding behind avatars and names like TechKitty5837. We embraced […]

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Speaking the Same Different Language

March 29, 2011

One of the most valuable things I am bringing with me to my MBA studies is that I look through the world with a Marketing lens. I am continually fascinated by my Economics class because it makes total sense product, pricing, promotion, and placement decisions would all be made based on supply and demand. Or that […]

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Actions and Reactions

March 22, 2011

Remember being in grade school, studying math or science, and you’d hear a classmate say, “When am I ever going to use this in real life?” Little did you know the basics of equations show up everywhere. Most of the time, it’s a pretty easy concept: Y=aX+b. But then again, taking into account multiple variables […]

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Business and Love

February 14, 2011

Let’s talk about Christmas. Yep, on Valentine’s Day, I want to talk about Christmas. This year, I missed the Valentine’s advertising. I saw a great full-page ad from Tiffany’s in the Wall Street Journal (“Be Mine”), and I saw Godiva on Squawk Box talking about the business of chocolate. That’s it. Did you ever notice […]

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Don’t Skip the Marketing

January 25, 2011

I’m having a revelation: Marketing isn’t just about PowerPoints. I actually knew that already, but I was worried when I decided I wanted to pursue my MBA in Marketing and Organizational Management & Strategy that I would be behind the times. Why? Well, there’s been a shift in the last couple of years towards this […]

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Does Customer Focus Alienate Customers?

January 20, 2011

As a marketer, I constantly think about the role marketing has in business. For example, we are discussing behavioral economics in one class. Essentially you bring psychology and economics together to study how rational theory and our actual purchasing behavior collide. In one sense, you should buy product A because it may be cheaper and […]

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I Got Marketed

May 3, 2010

*Normally, at the beginning of the month I would be going over monthly goals. I got so excited about sharing this story that I’ll catch up on goals a bit later.* One thing I love about my job is that as part of our employee rewards, they’re experimenting with flexible work. For me, it means […]

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A Brand that Lasts Beyond a Lifetime

March 29, 2010

“Here’s looking at you, kid.” Wow. Just, wow. That line means a little something to everyone. It could be the memory of a first date, the comfort after a break up, or the suave idol a guy hoped to be. You never have to see the whole movie (though you should), but Casablanca is an […]

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Do You Treat Your Brand Ambassadors like Your Key Stakeholders?

January 19, 2010

**The below post is featured on the Minnesota Chapter of the American Marketing Association Blog. Imagine you don’t have to report to a board of directors or stockholders. You can go about your business without worrying up. Are you worrying down, though? The people who invest their time and energy into helping your organization succeed, […]

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